Tuesday, 17 March 2015

How ProShares Is Innovating Alternative Investments

Otmane El Rhazi from Investor's Business Daily - ETFs RSS.



Think ProShares, and alternative ETFs come to mind. The Bethesda, Md.-based company launched 12 geared ("Short" and "Ultra") exchange traded funds in 2006. It now has 139 products and $25.6 billion in assets. Before co-founding ProFunds, a mutual fund company, and then ProShares ETFs, CEO Michael Sapir worked as a partner at a securities law firm for 17 years. He quit law, Sapir told IBD, because "it usually seemed that clients enjoyed themselves

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